Troy Geisel on LinkedIn: I am a proud pledge of Kappa Sigma Fraternity at Shippensburg University… (2024)

What if I tell you that Cocacola has milked World War 2 and Nationalism at its best!During WW2, Coca-Cola took a bold step by becoming the official free drink for all American soldiers. This strategic move led to the establishment of bottling plants wherever the American army was stationed, particularly across Europe.As a result, the Coca-Cola brand rapidly expanded its global footprint, becoming a symbol of American resilience and victory. But it didn't stop there!In the 1940s, American soldiers hailed as heroes for their pivotal role in the war, achieved celebrity status back home. As these heroes enjoyed Coca-Cola (thanks to their "free" supply), it became a cherished part of their experience and identity. This sparked a trend among Americans, who aspired to emulate their war heroes by enjoying the same beverage.Intriguingly, this marked the moment when sugared water became more than just a drink; it symbolised victory, camaraderie, and the American spirit.Today, India has "ThandaMatlabCocaCola" but it is tracing back to the epitome of global branding success, with roots in this fascinating chapter in history. #MarketingwithAkash is the place where I share such stories. You can consider following it :)

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The quality of the products is matched by the quality of the people

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Many people end up in the packaging industry by chance, but what makes a career in packaging rewarding and exciting, and what are the options for getting into the industry? Elisabeth Skoda speaks to Peter Macqueen, who is course leader for the Packaging Professional BSc at Sheffield Hallam University in the UK and they explore pathways into the packaging industry, the landscape of packaging education, the trends shaping the industry and much more.https://lnkd.in/dZ2zSjqJTo get access to exclusive premium content, become a Packaging Europe member:https://lnkd.in/em_Jz4_QFollow our hashtag to stay up to date with the latest packaging news:#PackagingEurope

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Thrilled to reflect on the valuable insights gained at the recent CAMSC event, themed 'How to Boost Your Visibility and Value as Diverse Suppliers.' A heartfelt shoutout to the champions of supplier diversity -Jessica Grey, RBC, Lisa Ross, Magna International, Kayla Maduk, Bell, and all the enthusiastic participants. Your commitment to fostering collaboration and championing diversity in the supply chain is truly inspiring.Key learning's from the event:As suppliers, it’s crucial to identify and articulate our unique value proposition, aligning it closely with the needs of Corporate Members.Understanding the challenges faced by Corporate Diversity Teams is vital. Their role in advocating for supplier diversity within large organisation's like RBC, Magna International, or Bell is commendable and complex, involving education across various internal teams.Patience and persistent efforts are key ingredients to success in this dynamic landscape.Together, we are not just forming connections; we are forging a more inclusive and robust supply chain. Here's to building stronger partnerships and a brighter, more diverse future!#SupplierDiversity #CAMSC #Magna #2iSolutions #RBC #Bell #Toyota

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No doubts that this 2023 edition was an excellent event: and not only for the incredibly good weather! Our stand was visited by 12 shipping companies coming to see our Fleet Performance solution. The fact that we are full of work and orders is a clear statement of the fact that myself and Oceanly wonderful team Gian Enzo Duci Frederik Lerche-Tornøe Ingela Mandl Matteo Barsotti Riccardo Gimelli Valentina Cerretti and all Oceanly staff, were right in understanding the qualities of the Performance software, and the needs of the market for it. Remote monitoring and analysis of fleet navigational, weather and engine data, using machine learning and artificial intelligence, will pave a total new path in the way ships will be managed. In 10/20 years from now, all shipping companies will manage their ships via tools similar to our Performance. And Oceanly will be ahead of the pack …

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In life, we all face moments of loss and reflection. My business partner recently experienced a series of heartbreaking departures. Such experiences force us to contemplate what truly matters - what we have, what we lack, and the moments we've cherished or missed.I'll never forget meeting Andy Sabin, the owner of Sabin Metals, who gifted me a bracelet with the simple message: "Every day above ground is a good day." This profound belief resonated with me deeply. After all, the only thing standing between us and fully appreciating today is ourselves.For me, being a part of Formula EQ has become crucial. It provides a safe haven to pause, ponder, and appreciate life every week. It's a space where I can stop and truly savor the present, appreciating each day, the people in my life, and the experiences I've been fortunate to have.Let's make the most of every day, cherishing it as if it were the best day of our lives. Love today, live today, and let's appreciate every precious moment. Life is a gift worth celebrating.Be part of Formula EQ Academy by clicking on the link below to be my one time guest:💙 guest.formulaeq.com#FormulaEQAcademy #Appreciation #Success

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Without spoiling it for you, Will Ferrell was the unexpected MVP of #barbiethemovie.Hats off to Mattel, Inc. for allowing themselves to be just saaaavagely roasted, in the best way. Brand leaders have a lot to learn from this. (Cough, cough Anheuser-Busch / AB InBev)The best way for a brand to distance itself from a complicated history or a recent f***up is to fully own it…And what better way to fully own it than to make fun of it, while showing (vs talking about) what’s changed and what’s changing?Get it right at the right moment, and just like that, detractors (moi), can become promoters (also moi)…way more easily than we often think. (PS, the expected MVP was America Ferrera. That monologue!!!!!!!! Trust, we WILL be talking more about it.) #barbie #ownit #brandmanagement #cmos #netpromoterscore #keepitreal #responsiblemarketing

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This is powerful! College and even hign school student-athletes now have the ability to create their own futures and legacies. The key is to develop the right TEAM to help craft and implement the financial game-plan. #nil #businessmindedathlete #financialliteracy #createlegacy #wealth

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Read this headline and my mind went so many places 🤯Here's 5x thoughts/trends it brought to mind 📝: 1. 🌊 | NIL Opening the Floodgates: It's an exciting time as college athletes finally get the chance to capitalize financially on their stardom & fanbases while also partnering with brands equipped to scale their visibility. DICK'S Sporting Goods is a great example of that and so is Angel Reese's partnership with Reebok2. 👀 | Brands Capitalizing on College Athlete Attention: Last year, I worked on my first NIL partnership at VaynerMedia with VaynerSports & the University of Michigan's football team. The means by which the brand/client captured attention & market relevance through our media and organic social campaigns was a testament to the platform college stars have. Ayden Syal has been leading in the space with his company MOGL for those interested in learning more. 3. 🤝🏾 | Athletes <> Personal Brands: There's a rising trend of athletes starting their own entities (i.e. clothing, podcasts, production studios etc). This ability to expand their relevance beyond the sports that launched them into the public eye is such a strategic way to pursue other passions while diversifying/generating wealth. The fact that DICK'S Sporting Goods is carrying her clothing line (not just using her likeness) displays true partnership. Kirby Porter has done a great job covering this with New Game Labs4.📍| Physical Retail Locations Still Matter: I remember distinctly talking about this in my Luxury Retail class with Professor Charles Skuba at Georgetown University. The key takeaway was that brands could totally survive the prevalence of e-commerce by enhancing the retail experience and finding new ways to drive traffic. I'm no expert (I'll leave that to Ebere) but we've seen that hold true. @Angel Reese is a national and local star and her apparel being available at the Baton Rouge location will undoubtedly drive sales & foot traffic, especially in the heat of basketball season. 5. 🏆 | Another Win for Women's Basketball: Need I say more?

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Mastering the Long Game: Pi Kappa Alpha's Blueprint for Expansion Success! - PART 2 of 2! 🎥In Part 2 of our interview with Zach Brown, Director of Expansion, he unveils Pi Kappa Alpha's winning formula for growth – and it all begins long before setting foot on campus!Their secret? Building their own #DreamTeam.🔥Pi Kappa Alpha handpicked consultants who perfectly mirrored their ideal recruits. Authenticity was non-negotiable, ensuring each consultant was the perfect fit.🔥The PIKE growth team attended Phired Up's #StartUpSummit in Summer 2023. Each team member then engaged in a comprehensive training spanning eight weeks for recruitment and an additional four weeks specifically tailored for growth.🔥 With their dream team in place and fully trained, PIKE strategically invested time and energy in learning about the campus, connecting with alumni, leveraging social media campaigns, and tapping into insights from administrators, faculty, staff, and coaches.🔥 Zach and his team held each other accountable to the results-producing tactics they knew mattered most. Cold calls, follow-up messaging, 1 on 1 meetings, real hangouts, expectation and pre-close convos, and impactful bidding.This level of intentionality and diligence laid the rock-solid foundation for PIKE remarkable growth journey.Kudos to the PIKE crew for exemplifying the power of teamwork and dedication. Your relentless pursuit of excellence in leadership sets the gold standard for the fraternal community! 🌟#PikeGrowth #PiKappaAlphaGrowth #PikeExpansion #PiKappaAlphaExpansion #PiKappaAlpha #FraternityGrowth #FraternityRecruitment #FraternitySuccessStory #ProudMoment #Recruitment #RecruitmentIsARelationshipBuisness #Pike #Rush #FraternalOrganizationGrowth #IFC #IFCRecruitment

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