David Tsai on LinkedIn: Discord — Account Executive, Gaming Advertising Solutions - West (2024)

If gaming is the new epicenter of entertainment, then Discord is the social layer that brings everyone together to enjoy it.In the ever-evolving gaming landscape, licensing has become pivotal strategy for brand expansion. As CD Projekt Red’s Nick McWhorter highlights in this article, "Licensing is a priority now and it is about making content that ties back to the videogames world, but also creates a different lane for people to enjoy it" This approach aligns seamlessly with Discord’s vast user base of over 200M monthly active users - of which 90%+ are gaming while on the platform hanging out with friends. By integrating licensed content with Discord products, such as Collectibles and Activities, with major marketing moments—like the release of a new game, season, character, TV series, or movie—franchises can strategically reach and amplify their presence among Discord’s highly engaged users. This approach ensures a cohesive and compelling brand experience that resonates deeply with a dedicated audience.#GameDev #Licensing #MarketingStrategy #Discord #GamingCommunity Licensing International License Global Layer

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🕹 Attending SGF June 8-10 in LA and taking meeting invites if folks want to learn more about Discord's licensing opportunities, marketing solutions, and product roadmap to help games reach our 200M+ monthly active players https://lnkd.in/gHbpH3zN

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this is big.. a16z SPEEDRUN is looking to fund developers for Discord Activities... 🚀

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Attending Licensing Expo 2024 next month and excited to connect with everyone! Looking to discuss releasing Discord Collectibles of your brand, franchise, or IP to our 200M monthly active users. Prioritizing gaming, anime, and entertainment, but open to ideas. #licensingexpo2024 Check out our first ever branded Collectibles launched with the Riot Games VALORANT team! https://lnkd.in/gSR6Wys3

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PSA to my adtech community 🚨 Discord is adding tastefully designed marketing solutions to our platform, and we're excited to announce that we are hiring for a Sr. Account Manager and a Sr. Account Executive to join the team! Bonus points for those who work with gaming acquisition budgets. Check out our job listings for more information on the roles and requirements:Sr. Account Manager, Marketing Solutions https://lnkd.in/gk9zn76VSr. Account Executive, Marketing Solutions https://lnkd.in/g3nbt_AA

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Discord is peaking

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Incredibly proud to announce the launch of our first-ever branded Collectibles to the Discord Shop with our partners at Riot Games! VALORANT avatar decorations and profile effects are now available for the iconic characters Omen, Reyna, Jett, and the game's first non-binary agent, Clove, with all their new abilities. 59. That's the number of days it took for us to go from first meeting to go live and we couldn't have done it without our amazing partners: Ryann Kim, Katherin Downing, Jonathan Zweig, Ashley Denktas, Kim Koszoru, Brandon Meier, Nicole Pham. Thank you for setting the standard for how a flawless partnership works. We look forward to more collabs to come! Special shoutout to our incredible Discord team that collaborates and operates at such high levels. It's truly inspiring to work alongside each of you every day: Katie Morrison, Emi B., Anthony King, Jr., Justin Wong, Arjun Ravi, Kevin Luo, Talia A., Victoria Limary, Jacob Davis, David Idol, Kinsey Gross, Magnolia K., Victor L., Jungi Kim, Jeremy Meyers, Joshua Chen Cavalier, Joshua, J., Cody Sanchez, Shayne Krasovich, Anni Zhang, Brittany G., Melissa Karner, Holly R., Melody E., Celine, Tiffany R., Kanika P., and so many more. Lastly, we want to thank our super dope, super talented product creative team that creates such high-quality and creative work. It gives us the trust and opportunity to work with top brands at the highest levels: Grayden Poper, Damien Bastelica, Christine Kim, and Eric Cunha! This is just the beginning.. LFG! #Discord #RiotGames #VALORANT #Collectibles #Partnerships #Gaming

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Our Shop and Collectibles team is heads down in expanding their mission to provide support for brands, franchises, and game developers to increase sentiment reach while generating new revenue streams for tentpole moments. Always open to new ideas and proposals, so feel free to DM me or find me at GDC. Stay tuned for more big things in store (or should I say, in the Shop)! #games #brandstrategy #revenuegrowth #discord #collectibles

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⚡ Job Alert: Our revenue org at Discord is looking for a Sr. Product Manager that has extensive experience with shipping monetization products. This role is of critical importance and will have significant impact. You'll also work with some of best and brightest PMs, engineers, BD, and marketers in the industry. If you are a PM with a knack to make it rain 💵, come join our Money Bags team 💰. Major bonus pts if you have strong domain knowledge and experience shipping game monetization products focused on game economy, IAP/subscriptions, and/or marketing solutions. Tag your friends or intro through DM please!

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